Sonja Kirste

Senior Content Strategist

Communicating with meaning and sense on a wide variety of platforms – that is Sonja’s vision. To achieve this, she develops and oversees content strategies for our digital platforms. Her focus is always on our users – both internally and externally. As a journalist at the public media for many years, she also knows how to get to the bottom of things and ask the right questions. She particularly appreciates agile working because it helps her to structure her creative output.

In her adopted home along the sunny “Bergstrasse”, Sonja Kirste loves to be out and about, taking screen breaks between vineyards and horse farms.




  • Westfälische Hochschule
    Journalismus und Public Relations B.A.

Business languages

  • Deutsch
  • Englisch
  • Französisch
    Gute Kenntnisse
  • Spanisch
    Gute Kenntnisse


  • Content Strategy
  • Unser Insights & Experience
  • Social Media & Content Creation
  • Lektorat

Further education

  • Change Management Coach
    ARD/ZDF Medienakademie
  • Female Leadership Mentorship
    Hessischer Rundfunk
  • Hybrides Projektmanagement
    ARD/ZDF Medienakademie