Sonja Kirste

Senior Content Strategy

Communicating with meaning and sense on a wide variety of platforms – that is Sonja’s vision. To achieve this, she develops and oversees content strategies for our digital platforms. Her focus is always on our users – both internally and externally. As a journalist at the public media for many years, she also knows how to get to the bottom of things and ask the right questions. She particularly appreciates agile working because it helps her to structure her creative output.

In her adopted home along the sunny “Bergstrasse”, Sonja Kirste loves to be out and about, taking screen breaks between vineyards and horse farms.




  • Journalismus & Public Relations B.A.
    Westfälische Hochschule Gelsenkirchen

Business languages

  • Deutsch
  • Englisch
  • Französisch
    Gute Kenntnisse
  • Spanisch
    Gute Kenntnisse
  • Chinesisch


  • Content Strategy
  • User Insights & Experience
  • Social Media & Content Creation
  • Lektorat

Further education

  • Change Management Coach
    ARD/ZDF Medienakademie
  • Women in Leadership Mentoring
    Hessischer Rundfunk
  • Hybrides Projektmanagement
    ARD/ZDF Medienakademie