Design Thinking

Design Thinking is a high-grade creative framework for finding ideas, which not only touches upon Design Methods but also is directly oriented towards the user. In order to get a diverse view of the problem, Design Thinking uses people from the most varied specialized areas to work together and observe the user to gain new insights.

Design Thinking is an iterative process.

How does it work in practice? In Design Thinking, you clearly structure the processes and steer them into recurring loops. Doing this allows you to find out what the user really needs to solve their problem and then be able to let these finding flow into the continued development of the product.

The sequence:

  1. Understand
  2. Observe
  3. Formulate brainstorming questions
  4. Develop an idea from it
  5. Quickly build a prototype
  6. Test

Thinking "out of the box" – brainstorming in Design Thinking

Thinking "out of the box" – brainstorming in Design Thinking
  • Work visually
  • Only one person speaks
  • Encourage crazy ideas
  • Put aside criticism
  • Quantity is important
  • Stay on topic
  • Build on the ideas of others

When is this useful?

Design Thinking is suitable for tasks where it is often uncertain what the user really needs and which product and how to build it has not been decided. Design Thinking creates a structure to undertake something even with this unclear initial position by giving the team space to tackle the fundamental problem.

You want to use Design Thinking as a method for innovation?

Make sure that you are able to achieve success quickly – we show you how to pick the right teams and create the optimal creative environment.