Cooperation makes us stronger. Together with our partners, we work on the forward-looking issues of corporate social responsibility, mobility and sustainable business models.

NEW RATIONALE is a boutique strategy consultancy of fifteen former international top managers with a focus on growth in the context of responsibility and sustainability or simply “Growth X Fairstainability”.

Together we offer the Agile Fairstainability Transformation – a total package of strategy and methodology that supports on the way to an all-around sustainable organization. Under the credo of agile learning and the acquisition of new competencies, companies succeed in taking responsibility and scoring points with customers and stakeholders.

In the QLab think tank, visionary minds work on specific issues relating to “livable cities,” “new mobility” and “sustainable innovations. Based on trends, technologies and market requirements, they develop user-oriented and sustainable ideas for new business models. In so-called co-creation sprints with international teams, the QLab gets to the bottom of customers’ challenges and offers individual solutions.

Together with Andrea Kuhfuß, Boris Gloger started the company at the beginning of 2021.

The mobility industry is facing irreversible change: Sustainable drives and digital business models are in focus, while at the same time new transport concepts for cities and rural areas are essential. next Orange provides individual consulting on this path with years of experience in agile methods and transformation knowledge – whether it’s helping a city’s administration switch to digital processes or establishing a modern management culture.

Together with Alexander Krieg, Boris Gloger launched the company at the end of 2021.

We are a member of Better Great Together – the virtual marketplace for a sustainable economy.

Here, sustainably acting companies come together, strengthen their business, create a lively marketplace for sustainable & innovative solutions and become visible as influential employers. 


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We are convinced that you know your company best and can implement changes yourself. However, if you get stuck and need a sparring partner, we will support you in a targeted and unbureaucratic manner.