Cooperation makes us stronger. Together with our partners, we work on the forward-looking issues of corporate social responsibility, mobility and sustainable business models.

NEW RATIONALE is a boutique strategy consultancy of fifteen former top international executives focused on growth in the context of responsibility and sustainability, or simply “Growth X Fairstainability”.

They create responsible growth for innovative companies and a better future by helping leaders understand the economic, social and environmental challenges of an increasingly complex world and translate them into business success. Accordingly, they support companies holistically in their Fairstainability Transformation to successfully merge Profit, People and Planet. They not only cultivate the powerful connection between strategy, organization, corporate culture, digitalization and fairstainability. Together with their clients, they create trend-setting solutions that create meaning, help shape and inspire social-ecological change.

With the consulting approach of “Agile Fairstainability“, borisgloger consulting and NEW RATIONALE offer a complete package of strategy and methodology that supports on the way to an all-round sustainable organization. Under the credo of agile learning and the acquisition of new competencies, companies succeed in taking responsibility and scoring points with customers and stakeholders.

In the QLab think tank, visionary minds work on specific issues relating to livable cities, new mobility and sustainable innovations, and develop user-oriented and sustainable ideas for new business models based on trends, technologies and market requirements.

Together with Andrea Kuhfuß, Boris Gloger started the company at the beginning of 2021. Here you can learn more about QLab Think Tank.


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We are convinced that you know your company best and can implement changes yourself. However, if you get stuck and need a sparring partner, we will support you in a targeted and unbureaucratic manner.