Lean Startup: The Safety Line for Every Company

Harvard- experts have found that 75 percent of newly founded start-ups go bankrupt. That's three out of four! But how do you get the right product idea onto the market and how do you know that there will be sufficient demand for the product or service? Unfortunately, we don't have a crystal ball, but we do have an empirical method: Lean Startup stands for implementing lean processes in order to confirm our hypothesis and learning through iterative and customer-centric testing.

Lean means fast and economical testing of the market suitability of a product idea or the viability of a business model. It does not mean low budget. Continuous customer feedback and hypothesis testing are used to draw conclusions as early as possible in product development. The process is known as the "build-measure-learn" cycle.

Build Measure Learn Loop
© borisgloger

Why do three out of four start-ups fail yet? It may be because the teams behind them are so convinced of their ideas that they don't test them sufficiently as they underestimate the risks. In a lean start-up, you focus on the essentials, which means identifying a need and satisfying it with a product or business model.

1st: Make arrangements

In competitive markets, the ability to successfully and continuously launch new products or services has become the decisive competitive edge. This is precisely where Lean Startup comes in. But before an idea is fully developed, it is tested excessively with Design Thinking, freewriting, PESTEL analysis, SWOT analysis, market analysis, market size identification and competitor analysis. After all, a marketable innovation must solve real problems for consumers. When using the Lean Startup method (Build – Measure – Learn), innovation goes hand in hand with a need that is not yet met in the market.

2nd: Patience and dedication

A central element within the Lean Startup method is creating the MVP: The Minimum Viable Product known from Scrum. The MVP is a basic version of the final product but is already functional enough for the first users (early adopters) to use it, even pay for it, thus showing their interest in this product and providing important feedback.

We can also call this basic product MAP – Minimum Awesome Product. This way we express that already in its first version the product must create a real benefit for which there is real demand. By being “laxer” in completing our first product – we do not strive for perfection – we have the opportunity to conduct successive tests within a short period of time until we find the validation we are looking for. We like to say: Your first MVP needs to be embarrassing.

A business partner and I once hypothesized that motorcyclists in Madrid would be interested in an app for a mobile wash service. Our first version was a WhatsApp chat in which early adopters told us where their motorcycle was and when it should be washed. In a fast-paced and volatile world, this approach has a key advantage: a fast time-to-market (lower time-to-market), which gives us real feedback that is more important than finding the perfect solution to the problem from the beginning. Put another way: The journey shapes the destination. After all, there's no point in planning a product for 2022, because who knows if it will still be relevant then.

3rd: Iterative learning

A cornerstone within the Lean Startup methodology is learning, since it leads to the product we want to develop. After each new iteration, the product is shown to those who will use it later to collect their feedback (from their direct testimony to the analysis of their interaction with the product). The problems that arise from jumping into the unknown are gradually eliminated (Scrum says hi). I'm not talking zero risk (life is wonderful, but not that terrific), but you'll certainly sleep peacefully at night knowing that your product has already been validated and approved by real customers before a pompous launch day.

In a nutshell

Are you planning to launch a new product or set up a new business model? Avoid going in the wrong direction right from the beginning and get eye-opening feedback by applying the Lean Startup Method.

Agile Toolbox
Design Thinking
Agile Tools
Steffen Bernd
February 22, 2021

Table of content

Diesen Beitrag teilen

Das könnte auch interessant sein:

Agile Coach
Agile Management
Agile Organization
Agile Prinzipien
Agile Toolbox

FRAGE: Warum macht ihr eigentlich kein SAFe?

Agile Management
Agile Organization
Agile Prinzipien
Agile Toolbox
Transformation

FRAGE: Was kostet eine agile Transformation?

Agile Management
Agile Organization
Agile Toolbox
Leadership
Agiles Lernen

FRAGE: Welche Rolle spielt Training?

Agile Coach
Agile Management
Agile Organization
Agile Prinzipien
Agile Toolbox

FRAGE: Wer sind die Top 10 agilen Unternehmensberatungen?

Agile Management
Agile Organization
Agile Tools
Agiles Management
Leadership

FRAGE: Wie viel bringt die Investition? Was ist der Business Case dahinter?

Agile Management
Agile Organization
Agile Prinzipien
Agile Toolbox
Führung

FRAGE: Welche sind häufige Herausforderungen, die ihr beim Kunden löst?

Agile Management
Agile Organization

FRAGE: Warum sollten wir mit borisgloger arbeiten?

Agile Management
Agile Organization
Agiles Management
Transformation

FRAGE: Wie viel kostet eine Beratung und ist es wirklich rentabel bei borisgloger?

Agile Prinzipien
Agile Toolbox
Projektmanagement

The Lie Behind the Parable of the Golf Balls and the Jar

Video
Change
Digitale Transformation
Hardware
Agile Organization

Agile in Industrial Automation: The Digital Transformation of Yokogawa

Versicherung
Neues Arbeiten
Führung
Agile Prinzipien
Kundenfokus

Kundenzentrierte Versicherung: Kann ein agiles Projekt die Organisation retten?

Versicherung
Change
Digitale Transformation
Agile Prinzipien
Kundenfokus

Agilität in den Vertrieb bringen – für Versicherer sinnvoll

Versicherung
Agile Prinzipien
Kundenfokus
Agile Toolbox
Produktentwicklung

BizDevOps in der Versicherungsbranche – Wie multidisziplinäre Teams wirklich besetzt sein sollten

Versicherung
Agile Prinzipien
Kundenfokus
Neues Arbeiten
Meetings

Undercover Agile für Versicherer: 5 agile Praktiken für Ihr klassisches IT-Projekt

Versicherung
Change
Digitale Transformation
Agile Prinzipien
Kundenfokus

IT-Projekte in der Versicherungsbranche – Das Rennen um die Time-to-Market

Team
Neues Arbeiten
Agile Prinzipien
Selbstorganisation
Social Skills

Umgang mit Fehlern & Diversität – Erfolgreiche agile Teams #2

Team
Neues Arbeiten
Agile Toolbox
Produktentwicklung

Das Geheimrezept von High-Performance-Teams

Team
Arbeiten bei borisgloger consulting
Agile Prinzipien
Freiwilligkeit
Selbstorganisation

Konsent und offene Wahl: 2 Prinzipien aus der Soziokratie, die jedes agile Team gebrauchen kann

Team
Neues Arbeiten
Meetings
Social Skills

Der agile Adventkalender

Team
Agile Toolbox
Scrum
ScrumMaster-Praxistipps
Agile Prinzipien

Selbstorganisation der Teams fördern: Ask the team!

Team
Agile Toolbox
Design Thinking

Who Recognizes the Truly Good Ideas?

Team
Agile Organization
Transformation

Pizza Is Not Dead, and Neither Is Agility

Scrum4Schools
Neues Arbeiten
Führung
Life
Social Skills

Trauen wir unseren Kindern mehr zu – auch in der Schule!

Scrum4Schools
Change
Agiles Lernen
Neues Arbeiten
Remote Arbeiten

Eine Scrum4Schools-Projekt-Rückschau mit Physiklehrer Ivan Topic

Scrum4Schools
Mehr Formate
Interview
Nachhaltigkeit

Mit Scrum4Schools dem Weltraum auf der Spur

Scrum4Schools
Change
Agiles Lernen

Scrum4Schools - ein Projekt nimmt Fahrt auf

Scrum4Schools
Agile Schulentwicklung
Agile Toolbox

Technik im Alltag - Scrum4Schools zu Gast in Langenzersdorf

Projektmanagement
Agile Toolbox
Scrum
Scrum-Begriffe
ScrumMaster-Praxistipps

Sprechen Sie Agile? Den klassischen Projektplan in die agile Welt überführen

Projektmanagement
Agiles Management
Agile Toolbox
Scrum
Enterprise Scrum

Das Management in Scrum

Projektmanagement
Change
Digitale Transformation

Agilität in der Logistik oder: Liefern wie Amazon

Projektmanagement
Agile Toolbox
Scrum

Meilensteine und Scrum

Portfoliomanagement
Project management

Too many projects? Portfolio management simplified

Neues Arbeiten
Mehr Formate
Agile Toolbox
Scrum
Scrum Values

Wie agiles Arbeiten die Kommunikation aus der Selbstverständlichkeit holt

Neues Arbeiten
Change
Agiles Lernen
Mehr Formate
Audio

New Learning heute für das New Work von morgen – mit Angelika Weis

Neues Arbeiten
Change
Soziale Innovation

New Work Experience 2019 – ein Erfahrungsbericht

Neues Arbeiten
Audit
Change

Agil im Audit: das Starter-Kit

Neues Arbeiten
Agile Toolbox
Scrum
Scrum4Schools
Agile Prinzipien

Scrum4Schools: Lernen für die Zukunft

Neues Arbeiten
Agile Toolbox
Scrum
Scrum Meetings
Retrospektive

Arbeiten wir uns gesund!

Neues Arbeiten
Agile Toolbox
Scrum
ScrumMaster-Praxistipps

Who should be in (agile) HR?

Neues Arbeiten
Agile Toolbox
Scrum
Scrum Values

Glauben Sie an die Seele Ihrer Firma?

Neues Arbeiten
Agile Toolbox
Scrum
Product Owner
ScrumMaster-Praxistipps

Produktivität auf Irrwegen: "Führen wir schnell mal Scrum ein!"

Neues Arbeiten
Agile Prinzipien
Selbstorganisation
Social Skills
Team

Freiwilliges Teilen von Wissen – Erfolgreiche agile Teams #5

Neues Arbeiten
Agile Prinzipien
Selbstorganisation
Social Skills
Team

Doing vs. Being Agile – Erfolgreiche agile Teams #1

Neues Arbeiten
Agile Prinzipien
Selbstorganisation
Social Skills
Team

Freude bei der Arbeit & Sustainable Pace – Erfolgreiche agile Teams #3

Neues Arbeiten
Agile Prinzipien
Selbstorganisation
Social Skills
Team

Anpassungsfähigkeit & schonungslose Offenheit – Erfolgreiche agile Teams #4